I act as a full-service, integrated person for a number of brave clients.
BRANDING — GRAPHIC & WEB DESIGN — ILLUSTRATION — MARKETING STRATEGY — NAMING & COPY — ADOPTING THE PERSONA OF ENDLESSLY CREATIVE LACKEY (e.g. Bubble from Ab Fab)
EXHIBIT A
Undivided Food Co.
From day dot I've steered the creative on this fast-growing ethical food business on a mission. Services rendered include: naming, branding, packaging design, copywriting, web design (writing the theme tune, singing the theme tune...)
EXHIBIT B - 2020-2023
Chief Creative Officer of Orbits
Co-founded a virtual communications platform in the midst of a global pandemic.
Created unique branded environments for clients including ASUS, Microsoft, and UN Women Australia, while also handling the dynamic branding of a startup in its halcyon days.
EXHIBIT C
Routledge Handbooks
Art direction and illustration for the cover of Routledge Handbook of Food in Asia (2019).
EXHIBIT D
Vets To Go
A new Sydney-based mobile vet service wanted to stand out in a competitive market. Eschewing the generic animal clipart that seems to grace every street corner, we used original graphics and a spirited identity to encourage a cult-like following among new pet owners. Iconic local street artist Mulga was commissioned to put his take on “a skateboard paw” and the regal wild side of domestic animals.
EXHIBIT E
Olive Oil Skin Care Co
This salt-of-the-earth Australian skincare brand gets a facelift of its own, with new branding, website, packaging and print collateral.
EXHIBIT F
Pure Oil
Brand identity and packaging design for a Zimbabwean cooking oil range.
EXHIBIT G
Bacardi Sensology
I illustrated hundreds of ingredients and products for Bacardi's Sensology platform, via killer content marketing agency Edge. Individual assets were used to bring cocktail recipes to life and animated in instructional videos.
EXHIBIT H
SheSays
I lend my design, illustration and even live entertainment skills to SheSays, a global organisation supporting women (and the men who support women) in de-greasing the pole of creative industry on their way up it.
EXHIBIT I
Foxtel Parental Lock
Attention Mad Men. Be on lookout for Mad Woman.
EXHIBIT J
Editor-in-Chief and Creative Director of Wasted Magazine.
As a 19 year-old uni student I founded a creative enterprise that would grow to involve around 30 undergrad students and creative professionals.
“Do you send my mother your clippings?”
CREATIVE DIRECTION & STYLING Nena Salobir PHOTOGRAPHY Ivan Shaw HAIR Hayley Atherton for Lee Preston MAKEUP Carol Mackie MODELS Emily C and Dennis Millard for Chadwick Models FASHION MANAGEMENT & STYLIST'S ASSISTANT Teagan Sewell PHOTOGRAPHER'S ASSISTANT Laura Mangen RETOUCHING Kate O'Connor