ART DIRECTION — GRAPHIC & WEB DESIGN — ILLUSTRATION — BRANDING — NAMING & COPY — ADOPTING THE PERSONA OF ENDLESSLY CREATIVE LACKEY (e.g. Bubble from Ab Fab) —
ART DIRECTION — GRAPHIC & WEB DESIGN — ILLUSTRATION — BRANDING — NAMING & COPY — ADOPTING THE PERSONA OF ENDLESSLY CREATIVE LACKEY (e.g. Bubble from Ab Fab) —
EXHIBIT A
Leong Yun Sen Hakka Food Experience
Full identity design for the 70th year celebrations of a Chinese Hakka food institution.
EXHIBIT B
Undivided Food Co.
From day dot I've steered the creative on this fast-growing ethical food business on a mission. Services rendered include: naming, branding, packaging design, copywriting, web design. www.undividedfoodco.com
EXHIBIT C - 2020-2023
Chief Creative Officer of Orbits
On a quest to unite the self with place, built virtual environments for a startup I co-founded during the pandemic.
Created unique branded environments for clients including ASUS, Microsoft, and UN Women Australia, while also handling the dynamic branding of Orbits in its halcyon days.
EXHIBIT D
Routledge Handbooks
Art direction and illustration for the cover of Routledge Handbook of Food in Asia (2019).
EXHIBIT E
Foxtel Parental Lock
Attention Mad Men. Be on lookout for Mad Woman.
“Do you send my mother your clippings?”